aprIt’s official – I’ve changed my name. It’s now Samantha Scott, APR. For those of you in the public relations field, you know what this means and what a process it is. For those of you unfamiliar with this, it stands for Accredited in Public Relations – and it’s a big deal!

The Public Relations Society of America with the Universal Accreditation Board facilitate the process. I highly recommend it to anyone interested in honing and expanding their public relations skills and knowledge. What an eye opener!

You can get all the details on accreditation here. They even have a Facebook page and Twitter account!

The process took six months, many hours of reading, 10 weeks of study sessions and one grueling test, but it’s all worth it! As my fellow APR credentialed professionals can attest, becoming accredited proves you know what you’re doing.

I couldn’t have done without the support of the fantastic folks at my local Florida Public Relations Association Southwest Florida chapter including, but not limited to – Kara Winton, APR, CPRC and Mary Briggs, APR, CPRC.

Now it’s time to put all the training to good use!