What do you do again?

By: Samantha Scott, APR
Grand Poobah / Owner

If you work in marketing, PR, or social media how often have you heard someone (not in the industry) ask – “so what is it that you do?” Or, better yet, they tell you what you do – and it’s not close at all. Perhaps there’s a perception that you just badger people (advertising), draw pretty pictures (graphic design), spin news (PR), or create junk mail (direct mail/marketing)…

This happens to us quite often, especially since our company name (Pushing the Envelope, Inc.) doesn’t explicitly outline our business. This blog post will  resolve this and explain marketing communications and what PTE is all about.

Defined

Marketing communication encompasses a number of things. So, let’s first define its components (thanks to Dictionary.com and Cutlip & Center’s Effective Public Relations).

• Marketing – the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
• Public Relations – the management function that establishes and maintains mutually beneficial relationships between an organization and the audiences on whom its success or failure depends.
• Advertising – the act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards.
• Social Media Marketing – communicating and/or gaining website traffic or attention through social media sites that are used by large groups of people to share information and to develop social and professional contacts

Services

So, back to the original question – what do you do again? Each marketing or communications firm is different. We pride ourselves in serving a variety of clients in a number of industries. From healthcare to hospitality, retail to restaurants and professional services, we are capable of helping nearly any company communicate their messages and reach their target audiences.

Our services include:

Public relations, publicity, crisis communications/management, copywriting/editing/proofing, branding, blog writing, direct mail, advertising, social media marketing, Internet marketing, web design and maintenance, measurement/analytics, mobile marketing, graphic design, and more.

Culture

Another common misconception relates to culture. People think marketing folk just write jingles and doodle all day. Or, if they watch too much Mad Men, they believe we have 3 hour lunches and martinis daily. Not quite.

At PTE, we pride ourselves in “working to live, not living to work” and having a good time, but we work hard too. We strive to be the best and give our clients the best – what any company looking to succeed should do. We’re also creative and strive to develop new ways of doing things, whether it’s using Facebook to engage Harley riders or get 5,000 people to grand re-opening (yes, we’ve done both). We work hard, we play hard and aim to succeed. How we can we help YOU push the envelope?

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