Photo By Brian Tietz...Photo by Brian Tietz

By: Susan Frantz
Online Communication Assistant

How many times a day or week are you inclined to watch a video posted on a social media site? Once a day? According to The Social Skinny and their recent stats, about 3 billion hours of video watching happens on YouTube each month!  3 billion hours… Do you know what that means? It means that it’s  imperative for to incorporate video into your social media effort. Here are our top 4 reasons why video and social media go hand in hand – and why you should incorporate it into your social media mix.

  1. Video gives your brand a voice. It gives your audience a way to connect with your brand in a simple and tangible way, providing a quality, personal interaction. Your fans will be seeing and hearing what your brand has to say, thus allowing them to connect.
  2. People like videos more than photos and simple status updates. It’s a simple fact. The virility of a video post is much higher than that of a photo or status update. (Photos with content are still better than basic posts, though.)
  3. What happens when people like videos? They share them. A video can “go viral” in the blink of the eye when people like the content. Not every great or funny video gets millions of views or shares, but many good videos still get hundreds or even thousands – and that’s more than you’ll get if you don’t try.
  4. It’s easy. Thanks to all the tech savvy, smart phone creators, it’s easy to shoot video now. Taking a video is as easy as swiping your thumb on the screen of a phone or pushing a button. Video editing can even be done on a mobile phone, tablet or on easily-available software for a laptop or desktop.
Check out one of our recent social media videos.

Check out one of our recent social media videos.

Incorporating video into your social media effort will provide qualitative and quantitative results. It’ll offer richer, deeper connections with your audience and provide measurement opportunities for your reach and engagement.

Have questions about integrating video into your social media plan? Give us a call. Happy filming!

Stay tuned for next week’s blog. We will share how to make a successful video for your social media effort.

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