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By: Samantha Scott, APR
Grand Poobah / Owner
WOOT! Oh, sorry… that was our excitement sneaking out. I am so pleased to share with you the news from the recent Florida Public Relations Association Southwest Florida Chapter 2013 Image Awards… We won four Awards of Distinction and a Judges’ Award!
From L to R: Matt Mernin, Alex Fernandez, Tiffany Whitaker, Samantha Scott, APR and FPRA SWFL Chapter President, Jessica Clark, APR (photo courtesy of Full Circle Productions)
This is the sixth year in a row that our firm has been honored for outstanding communications campaigns bringing the award tally to twenty-four. We won Awards of Distinction for the following programs: West Marine’s Fort Myers Flagship store grand opening, Blue Ridge Harley-Davidson’s Grand Reopening in Hickory, North Carolina, international publicity efforts on behalf of Specialists in Reproductive Medicine and Surgery and the company’s second annual food drive benefiting Community Cooperative Ministries, Inc. (CCMI), the CAN IT! Campaign. The Judges’ Award was also given in recognition of the CAN IT! Campaign.
An Award of Distinction highlights an outstanding public relations program while a Judges’ Award signifies maximum client exposure was achieved through the public relations program for the least amount of money.
The Florida Public Relations Association is a statewide organization designed to promote professional and ethical public relations through professional development and community involvement. For more information about the local chapter, please visit fpraswfl.org.
Congrats to all the entrants and all the winners! We were among great company and so proud of all of our fellow chapter members, entrants and winners.
By: Samantha Scott, APR
Grand Poobah / Owner
I had the opportunity to attend the 74th Annual Florida Public Relations Association (FPRA) Conference this week – what an exciting time! Thanks to my local chapter, Southwest Florida, who provided a scholarship, I traveled to St. Augustine and found some real gems of information on public relations best practices. Below are just a few takeaways that I hope will you too!
It’s all About the Story
A repeating theme at conference this year was that PR is all about the story and storytelling. In the words of Mickey Nall, APR and PRSA fellow, Managing Director for Ogilvy PR, “we’re not talking about making up stories, it’s truth-telling.” Every company or brand has a story – where they came from, why they were created, how they’ve evolved and where they are going. It goes back to something we often remind clients – people connect with people, not brands. If you can share the story of your company and put it people terms, give your audience something to connect to, then they are more likely to engage and remain connected.
Measurement is Key!
This was music to my ears! We are all about measurement – in terms of our social media efforts, SEO work, and public relations. While most PR practitioners measure their efforts in some way, the discussion at conference was how to do it better and that there ARE ways to measure activities formerly thought of as unmeasurable – like social media.
One speaker, Patrick O’Donnell, Senior Project Manager at Ketchum Global Research & Analytics presented an info-packed talk on the basics of research and how that initial step plays a big role in the evaluation and measurement. I was surprised how few people in the room are using social media, but aren’t measuring it. Nonetheless, it was made clear that all things PR can be measured and there are better ways than the old-school AVE process.
Big Winners!
We’re also VERY excited to share that we won a Judges’ Award for our work on the Scott Fischer Enterprises‘ VIB Reward Program project!
Samantha Scott, APR & Melanie Mowry Etters, APR, CPRC and State President (photo courtesy of FPRA)
I hope these gems of wisdom help you and look forward to seeing you at conference next year – in St. Petersburg, FL!
You can also read my guest FPRA blog post on Mickey Nall, APR, Fellow PRSA from Ogilvy + Mather on storytelling and Lou Heckler’s presentation on achieving peak performance. Want more? You can read a blog post on EVERY presentation via the main blog page. Plus, for a collection of images from the event, check out the FPRA Flickr account!
We’ve done it again! The entire team at PTE is excited to share we brought home some gold from the Local Florida Public Relations Association (FPRA) Image Awards today!
Susan, Annette, Samantha and Alex after winning the Award of Distinction
Alex Fernandez and Samantha Scott, APR received an Award of Distinction for their social media efforts on behalf of Cruise Naples. Work included creation of a social media campaign involving a custom-designed blog, Facebook page, Twitter account, Flickr, YouTube and video series, Foursquare and many other online communication efforts. All efforts exceeded campaign goals and showed marked growth in traffic to Cruise Naples’ accounts and website.
The Florida Public Relations Association is a statewide organization designed to promote professional and ethical public relations through professional development and community involvement. For more information about the local chapter, please visit www.fpraswfl.org.
We are excited to share Pushing the Envelope won a Judges’ Award at the Florida Public Relations Association‘s 2011 Golden Image Awards!
A Judges’ Award highlights a public relations program that achieved maximum impact for the least amount of money, and as part of the Golden Image Award program, it represents excellence on a statewide level. The award is for work done on behalf of the Early Learning Coalition of Southwest Florida and their Literacy Buddies program.
With the economy as it is, we pride ourselves in offering our clients 
effective, cost-conscious programs. We are honored to have won and are especially proud given the tough statewide competition.
The Golden Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in the state. They represent the standard of public relations excellence in the state of Florida. For more information about the local chapter, please visit http://www.fpraswfl.org.
The awards ceremony caps off the organization’s annual conference where attendees were treated to outstanding speakers and educational opportunities. For full conference coverage, we encourage you to visit the FPRA blog. The organization had a team of people blogging during the entire conference!
The PTE team at the Local 2011 Image Awards - Alex, Samantha and Annette
It’s that time of year again – award entries. Seemingly endless details crunched into just two pages combined with mounds of supporting material… what does this equal? An Image Award entry for the Florida Public Relations Association. It’s a lot of work, but we enter at the local level through our Southwest Florida Chapter every year. This year, the fourth year in a row we’ve entered, we’ve won – this time, four awards!
We were honored to be able to enter three projects this year and each one won! Our work with Scott Fischer Enterprises and their Rocket Harley-Davidson dealership won an Award of Distinction and a Judges’ Award. Additionally, the work we did with the Early Learning Coalition of Southwest Florida and their Literacy Buddies program as well as our social media efforts for California Closets Southwest Florida each won Awards of Distinction!
An Award of Distinction highlights an outstanding public relations program while a Judges’ Award signifies maximum client exposure or success through a public relations program for the least amount of money.
We are very excited to have received these honors and look forward to entering the FPRA Golden Image Awards next. Wish us luck!
It’s been a while since we’ve posted so to make up for it we’re going to give you a whopping update post! There’s been much activity at PTE HQ and there’s more to come…
Alex Fernandez
First of all, we’ve added a new team member! Alex Fernandez joins us as our acting Social Media Strategist. Experienced in the field of social media and working on his Master’s Degree in Internet Marketing, he’s an outstanding addition to our team. He’ll be managing our clients’ day-to-day social needs as well as assisting in campaign development and oversight.
The newest Soaring Eagle
Next up, our Grand Poobah, Samantha Scott was recently inducted into the Soaring Eagles Society by Florida Gulf Coast University. She received the Soaring Eagle Award in recognition of her accomplishments in the field of business and for giving back to the community.
Finally, we’ve published our April newsletter… we’re talking about leveraging your “Digital Front Door” a.k.a. your website. We provide tips on making your website work for you without completing revamping it and spending tons of money. Use strategic content and keep it up to date top the list. Check it out and if you don’t receive it already, please sign up!
Thanks for your patience and we get back into the swing of things. More frequent updates will be coming – you have our word! In the mean time, if there are topics you want to know more about, comment here and we’ll be sure to address them – crisis PR, SEO, marketing, special events, etc. We’re here for you so tell us what you want to know.
The newly minted honoree
Last night was the Gulfshore Business Forty under Forty celebration at the Moraya Bay Beach Tower in Naples. What an event! The location was gorgeous with sweeping views of the beach and Gulf, the building itself was immaculate and there were so many people!
We took a few snapshots during the event and posted them all to our Flickr account or check them out on our Facebook page.
Congrats once again to ALL the honorees. It’s an incredible group of people and I personally thank Gulfshore Business for putting this together and recognizing the young leaders in Southwest Florida. An honor indeed to be included.
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