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June 28, 2012 in copyrights, photography, Pinterest, pushing the envelope, southwest florida, tips, Uncategorized | Tags: copyright laws, copyrights, fort myers, Pinterest, pushing the envelope, social media, Southwest Florida, tips | 1 comment
By: Annette Venditti
I just started a Pinterest board and I am loving it! (While the social media team here at PTE has been on for a while, I’ve waited to join.) I have quite a few friends already actively participating so I finally decided to engage the artist/creative side of my brain and join them in this new online image sharing site. As I began creating my boards, sharing and liking images in all my favorite categories, I was quickly hooked by the sheer beauty of all the images and the variety of categories I could find that interested me greatly. That was the first week, by the second week, I ran across an article by Kirsten Kowalski, an attorney, who wrote about why she deleted her Pinterest boards due to a legal concern she had about copyrights and copyright infringement. Yikes.
She basically said that Pinterest’s legal disclaimers (something I did not bother to read, by the way) leave the users solely responsible for any future rights concerns or issues by any contributing artist or photographer who’s images they posted and shared. I needed to find out more (as now I had both my daughters start a Pinterest of their own for creative inspiration!) and did some research and this is what I found and the guidelines I plan on following from now on.
As an artist myself, I am very sensitive to the concept of sharing someone’s work or, heaven forbid, plagiarizing anything written, photographed or drawn by another artist or designer. Check out these basics and read more about how to use this image sharing application in the future. Check out these tips and do your own research as well to ensure that you and your friends and family are safe and inspired daily by this creative and time-stealing application.
- Don’t REPIN, Pin The Original: Re-pinning in this application is simple and quick, BUT there are many images that do not have the original source connected to the image so before you pin to your own personal board, take the time to locate the original source and be sure it’s stated on the image when your done.
- Don’t CUT, COPY or PASTE An Image: If you begin to edit an image you find and share it on a blog or other source, this is potentially copyright infringement and not legal by any means. Share the image on Pinterest as you found it with the original source ALWAYS included.
- DO Always Critique & Comment (Captions): Be sure to include a comment or critique on the caption section of the image for EVERY image you pin and share to your boards. Once you have confirmed and included the original source, by commenting you are offering feedback to the original source or individual who owns the image and therefore contributing back to the image and it’s source.
So, at least for myself, I will continue using Pinterest as I have simply fallen in love with the idea of opening my boards and being instantly captured for hours at a time by images that offer me creative inspiration, artistic and natural beauty, human emotion and more. I leave you with my final words of wisdom, go forth and Pin!
May 17, 2012 in Advertising, art, design, facebook, innovation, marketing mix, photography, social media, southwest florida | Tags: Advertising, art & photography, brand, clients, facebook, fort myers, graphic design, innovative, marketing, marketing mix, pushing the envelope, social media, Southwest Florida, tips | 1 comment
By: Annette Venditti
Remember the famous quote by Napoleon Bonaparte, “A picture is worth a thousand words?” Napoleon was a man before his time as this holds true today as you are somehow moved on a daily basis when you see an amazing photograph or piece of fine art that just leaves you breathless… and you finally walk away knowing that you are the better for having viewed it.
How do photography and art (graphic design) come into the workplace as you market and communicate using tools like print, video and the ever-changing social media sites? Your goal should be to reach your researched target audience and make them trust, feel and connect with the brand, product or service you represent and really understand who the company is and what they stand for.
I want to share a few key points on how to correctly use photography, art and graphic design in your public relations and marketing mix. These tips will give you the tools you need to look at each project and create the best end product and message for your intended audience.
1. Think. Brainstorm. Create. This basic process must never be skipped if you want your message to be the best it can be. Ask your team to participate in a brainstorm session and let them go back and think about the task at hand, process overnight, etc. Compare ideas in an open discussion and see whether photography, art or a combination of the two is the best path to take. Think beyond the obvious and you and your client will be happy you took the time when you see the results.
TIP: As you develop concepts and ideas sketch them on paper. Really look at the text and image mix and be sure it’s simple, crystal clear and wildly creative. Too much of any of these elements in the mix will add up to a catastrophe that will confuse your audience and not win you any design awards. Research top rated print and social media advertising and campaigns and see what makes them stand out from the crowd!
When the chosen photograph, art or graphic combination hit the mark, you will need very little text to support the message and your audience will love you for it!
2. Hire a Pro. Please. When you need photography or art/graphic design (for an ad or for an event) do your research and hire a true professional to work with you and create the best possible images and designs for your needs. Don’t rely on friends or family to supply what you need, the cost of your initial investment will be more than obvious when you compare the finished product to a less expensive version created by your sister-in-law who “knows how to use Photoshop”. Yikes.
3. The Social Mixer. Social media has given us a vast variety of ways to share photography, text, videos and art/graphics on sites like Facebook, Twitter and YouTube as well as Pinterest and Instagram, two image social channels that have changed how you and I see photographs, graphics and personal inspired interests shared. The same principles apply here, use professional images and graphics and be sure they are clearly stating your intended message before you share with your audience. Facebook Ads is another social media tool that allows you to share brand information and connect with potential customers. Take the time to research this ad platform and see if it might work for you and your client’s needs.
Keep in mind that every client (their brand, product or service) and every project you work on is truly unique unto itself. Challenge yourself and your design team to develop and create innovative solutions for every element and I can assure you this will keep your clients happy as larks and your team will walk away reveling in their hip new “creative genius” status.