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By: Susan Frantz
Online Communication Assistant
How many times a day or week are you inclined to watch a video posted on a social media site? Once a day? According to The Social Skinny and their recent stats, about 3 billion hours of video watching happens on YouTube each month! 3 billion hours… Do you know what that means? It means that it’s imperative for to incorporate video into your social media effort. Here are our top 4 reasons why video and social media go hand in hand – and why you should incorporate it into your social media mix.
- Video gives your brand a voice. It gives your audience a way to connect with your brand in a simple and tangible way, providing a quality, personal interaction. Your fans will be seeing and hearing what your brand has to say, thus allowing them to connect.
- People like videos more than photos and simple status updates. It’s a simple fact. The virility of a video post is much higher than that of a photo or status update. (Photos with content are still better than basic posts, though.)
- What happens when people like videos? They share them. A video can “go viral” in the blink of the eye when people like the content. Not every great or funny video gets millions of views or shares, but many good videos still get hundreds or even thousands – and that’s more than you’ll get if you don’t try.
- It’s easy. Thanks to all the tech savvy, smart phone creators, it’s easy to shoot video now. Taking a video is as easy as swiping your thumb on the screen of a phone or pushing a button. Video editing can even be done on a mobile phone, tablet or on easily-available software for a laptop or desktop.
Incorporating video into your social media effort will provide qualitative and quantitative results. It’ll offer richer, deeper connections with your audience and provide measurement opportunities for your reach and engagement.
Have questions about integrating video into your social media plan? Give us a call. Happy filming!
Stay tuned for next week’s blog. We will share how to make a successful video for your social media effort.
June 29, 2012 in facebook, marketing in the recommendation age, pushing the envelope, social media, southwest florida, twitter, video, youtube | Tags: facebook, social media, swfl, twitter, youtube | Leave a comment
By now you probably know that there’s a new social network in town, and it’s not going away any time soon. Google+ has been hyped throughout the blogosphere as “the next big social network”. Some have even gone as far as calling “better than Facebook”.
So, should we freak out just yet? We all know that upstart social media websites can come and go like the wind… But this one is Google, and grew to over 10 million users in just 16 days, compared to the approximately 800 days it took Twitter or Facebook to reach the 10 million mark.
So why are people flocking to Google+? From what we’ve seen so far, it might be for good reason. Google+ has some very flattering traits:
Smart UI. It has a delightfully simple user interface. You log in, and there is a scarcity of crap. Google + is clean and easy to navigate. The “Circles” feature serves two purposes: sharing the right information with the right people, and viewing only the kind of information you want to view. Now you can share bad humor with your college buddies and not with your mom!
- Initial thought: IF Google+ becomes a behemoth like Facebook – and that’s still a big if – the Circles feature will force any marketer on Google+ to develop nothing but awesome content, or it will never be seen. This is because users can easily filter their activity by Circles. If they don’t want to see your boring, sales-y posts – they won’t.
Instant ubiquity. It’s a Google platform, and integrates with [most] other Google platforms seamlessly. Gmail, Google Talk, Google Reader, Google News, Google Calendar, and now Google+: All accessible and sharable with one login. You’ll notice the Google navigation bar received a facelift recently. The newly added “Share” button allows you to share any content viewed on any Google platform in Google+.
- Initial thought: This allows for super convenient and super rich posts! Check out this example: This person is sharing their location with Google Check-ins, with along with a Google Map, and a picture, right from their Google phone.
Unique features. Case in point: Hangouts. Essentially, Hangouts is a platform for spontaneous video chats. With hangouts, you can broadcast to any of your circles that you are up for hanging out. Up to 10 people can join in at one time, and share text, their screens, and YouTube videos. Other very notable features include Huddle (for texting in real time with a group of people) and Sparks (Google’s new “social media reader”).
- Initial thought: These are all great – but are people going to “get it”? Younger generations that have grown up on MySpace and Facebook might thrive on this technology, but will this be tech-overload for the masses?
Speed bumps for the future… There ARE some minuses when it comes to Google+.
- For one, the most recently updated content rises to the top of the stream, no matter what it is. We’ve all seen the annoying Facebook posts that have 957 comments, and this is the kind of post that Google+ will keep right at the top of your stream!
- Also, there’s no stream search? Seriously?! The worlds most popular search company didn’t build a stream search into their social network?
- Also, it’s silly how many steps it takes to send a private message to someone. I won’t go into detail, just trust me.
- And no YouTube integration? The new navigation bare and share button would be way cooler if it were on YouTube as well.
- Lastly, although the Google+ team HAS addressed the issue: There are no business pages, and no marketing tools for businesses – yet.
Despite the minuses, and the uncertainty of any social network’s future, Google+ is an exciting new online experience for us to partake in. The best part about it, in this social media guy’s experience, is that other social networks (ehem… Facebook!) will certainly have to up their game in order to compete. So, whether Google+ succeeds or not – the Internet will become a better place for all users because of it.
Check it out for yourself, at plus.google.com.
August 10, 2010 in blog, facebook, fpra, marketing in the recommendation age, pr, public relations southwest florida, pushing the envelope, social media, twitter, youtube | Tags: blog, facebook, fpra, marketing, pr, public relations, pushing the envelope, social media | Leave a comment
Yesterday marked the second day of the 2010 FPRA Annual Conference, but it was the first day I attended. The opening keynote was none other than PR and Web 2.0 leader, Deirdre Breakenrdige! You may recognize her from the book “Putting the Public Back in Public Relations” or her #prstudchat on Twitter – or one of the many other things she’s involved in.
While the entire conference is a knock out, packed with information for all PR professionals to grow on, I was particularly excited about this session. And, per PTE style – have laptop, will travel – I took notes to blog on the session for you (who couldn’t attend)!
Below are excerpts from the presentation. For more notes and reviews, be sure to check out the main FPRA blog.
PR R(e)volution: When Traditional Communication Meets Social Media
We are reinventing our industry. We’re moving away from complacency of communication to this new social media (SM) power. Before, most marketing/PR/advertising professionals used a “spray and pray” method of reaching audiences – sending messages out into the masses. Those broadcast messages don’t exist in the SM landscape and we’re now (or should be) more focused on interaction, engagement and relationships. This new media has given us a direct connect to the end user (target audience) that we never had before.
It’s very simple: Meaningful communication = valuable resource
PR can lead to earning new found recognition. With SM there are choices for how a business can tell a/their story. It’s no longer just press releases. Using connections has more power and resonates more. Instead of an ad, it’s someone the target audience trusts telling them about it.
Deirdre broke down the various online storytellers. These are the bloggers and people will influence online. They are independent, but often have the power of a national publication. However, depending on the level or category they fall into, there are pros and cons…
- Online audience/storytellers
- Primary newsmaker bloggers – 300,000 followers (equal to NYT, they offer a heavy first hit of coverage, but move on quickly)
- Secondary (magic middle) – influencer with less following, but still packs a PR punch. They have a loyal audience.
- Tastemakers – fewer followers, but they take the story from the beginning to the end and really sell it.
Here’s the key – consumers drive and control their communication. We have to listen 1st before we start sending our messages. This is something we as PR/marketing/advertising professionals have been hearing more about recently. It’s really common sense though. How can we know what our consumers want if we don’t ask and/or listen? With SM we can.
The Hybrid Factor – Blending Traditional PR and the New World of SM
- A hybrid exists in the middle. It’s the best of the past, traditional PR, and the new, social media.
- Traditional – audiences reached through impressions
- SM – audience reached through engagement
Characteristics of the Hybrid PR Professional:
- Social media “expert” (there really is no such thing as a SM expert, as we’re all continually learning, but someone who has a good command of the tools)
- Market analyst/expert
- Web marketer
- Customer service representative
- Relationship marketer
- Viral marketer
- Research librarian (as we are always learning, we’re also always looking for new information, tools and tips to grow ourselves, our companies & colleagues)
On the way to becoming a hybrid PR professional, there are a few questions to consider for your organization/clients:
- Have we evaluated our recent communications?
- What’s working for us traditionally?
- What’s working for us online?
- What’s not working?
- Have we listened/monitored the social media landscape?
- Are there places that it would make sense to engage?
- Who are we looking to reach?
- What’s the best type of content to share?
Don’t forget your guidelines!
Anytime a company is engaging in SM it’s imperative that ALL parties are on the same page. From who will manage it, to scheduling and what can/can’t be said online, the SM policy is critical to real SM success.
Policy development should be done in the beginning! It coincides with your strategy and planning and should include security and legal aspects. For instance, what if an employee leaves? Do you have their passwords? What if trade secrets are released on negative comments are being made? Have a plan in place!
SM policy examples:
- Complete online database of SM policies – Social Media Governance
- Corporate example, fully viewable for everyone – IBM
- Mashable’s 10 Must-Haves for your SM Policy
July 2, 2010 in facebook, pushing the envelope, social media, twitter, youtube | Tags: blog, facebook, fort myers, pushing the envelope, social media, Southwest Florida, swfl, the news-press, twitter, youtube | Leave a comment
Mashable, reporter online of just about everything to do with social media, recently coordinated the first annual “Social Media Day” on June 30. Excited about this event as we do so much with these communication tools, PTE participated and helped spread the word.
As a result, The News-Press was interested in the topic and came out to cover the event, held at Firepit City Grill in Gulf Coast Town Center. Plus, a number of us were included in the article published in today’s paper. Check it out in the business section or online.