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Going back to the basics…
February 12, 2010 in blog, facebook, marketing in the recommendation age, pr, pushing the envelope, social media, twitter | Tags: blog, Bonita Springs, brand, loyalty, pr, public relations, social media, Southwest Florida, swfl, twitter | 3 comments
As I was thinking about what the next blog post should cover I started thinking about rewards, loyalty and customer service. I also thought about how this translates into relationships.
In a relationship, everyone wants to have a sense of belonging, appreciation and loyalty. You want to feel like “you’re part of the group” if it’s with friends or feel appreciated by your significant other. The same can/is said about businesses and their relationships with consumers.
As communicators (PR/Marketing/Advertising, etc.) we have to go back to the basics sometimes. A new buzzword, listening, is one of the first steps. Then it’s time to ask some questions – of yourself and them.
Check out the entire post at TwiTip!
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