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Tiffany Whitaker Photo By Brian Tietz.

 

By: Tiffany Whitaker

Communications Ally

In April our Grand Poobah, Samantha Scott, APR, gave us (me and Alex Fernandez, our Internet Marketing Strategist) the incredible opportunity to attend the 2013 Social Fresh East conference in Tampa, Florida. The event included numerous guest speakers presenting a wide range companies.  From JetBlue to ESPN to author and marketer, Chris Brogan, we were inundated with insights, thought provoking concepts and marketing advice from top strategists in the industry.  Here of a few highlights from segments and that inspired me:

Don’t worry about content, worry about “Youtility”

In Jay Baer’s segment, Youtility: Why Smart Companies are Helping, not Selling, he talked about a kind of marketing that was so useful, people would pay for it. In a world where everyone is on social (your Mom, your sister, your grandparents, your best friend… and your favorite hang-out), companies are competing for attention.  Mr. Baer, a best-selling author, asked, “Are you more interesting than my wife?” That’s the level your content needs to be at!

So, what is “Youtility”? In summary, it’s content that educates, informs, helps the customer… it answers the consumer’s questions. Did you know B2B customers contact a sales representative after more than 70% of the purchase decision is already made? He offered up a great example executed by Hilton Hotels and their activity on Twitter. A customer of Magnolia Hotel, a competitor, on Twitter asked where there were some good local restaurants in the area. Hilton Hotels responded with helpful suggestions. Do you think the chance of that customer checking for a room a Hilton Hotel will increase on their next visit? Most likely.

Remember, Youtility is not a project; it is a process that never ends.

If Content is King, Connection is Queen

social fresh 2013Ted Rubin, a leading social media strategist, provided insight into content creation, building relationships, and connecting. In his segment, Content Creation is the Ultimate Fan Advocacy, Mr. Rubin pointed out a common question we (social media advocates) hear from potential clients all the time, “What is the ROI of social? He went on to explain that the answer is… actually another question.

What is the ROI of Trust? Loyalty? Social media is a means of building relationships with your customers and to do that we must provide emotionally connected content! So, how do you connect with people in a way that builds a relationship? Build trust. With interaction as a foundation, a company must be true to their word, authentic, genuine and consistent. He referenced Saks and how they hug their customers instead of just handing them a bag after a purchase.  On social media, look to embrace your customers, hear them, and aim for ongoing engagement. “Relationships are the new currency… honor them, invest in them, start measuring your ROR.”

Remember, social is not the relationship itself and just “being on social” is not enough to build relationships.

Don’t be Data Rich and Insight Poor

The Campbell Company’s leader of social media and digital marketing, Adam Kmiec stresses, “Don’t measure data if you’re not going to do something with it!” And you should be doing something with it. Mr. Kmiec’s segment, Building an Insights Driven Social Organization, focused on insights, not data. We must turn data into insights and insights into action or it’s useless.

So, how do you accomplish this? He advises finding the right platform to measure (and we know there are so many that is a feat in itself) is the first step. Decide what you want from the model/platform (part of the planning process we’ve stressed so many times before).  Then, choose the one that will get you the right data so that you are capable of gathering the insights you need. Leverage those insights by turning them into action. Simply, capitalize on strengths and improve where weak. Identify missed opportunities and take advantage of them moving forward.

Remember, having the numbers isn’t enough. That’s just the start. Use them to determine what’s working (and what isn’t) and then implement plans to enhance your efforts moving forward.

Hungry for more?

For more insights and advice on maximizing your social media efforts, visit our NEW website , follow us on Facebook, or give us a call at (239) 221-2858.


samantha scott, apr, public relations fort myers

 

 

By: Samantha Scott, APR
Grand Poobah AKA Owner

Today is the day of love, Valentine’s Day, so I thought I’d write in genre. As we grow up we strive to find something that we love that can provide income and sustainability for ourselves as adults – a job or career. It’s my hope that you (reading this) have found that one thing, industry, topic or passion that you love. It’s more likely if you’re an entrepreneur. Take me for example.

My husband and I started this company 7 years ago because we found that we were both good at marketing. I love the process of communications and relationship creation. On the Myers-Briggs scale I’m an ESTJ. Words are my friends and I’m comfortable with new people. What I don’t like is math and numbers, especially balancing a checkbook and calculus. This is important because I do what I love and good at, and leave the other stuff to those who are good at it. I practice public relations and run Pushing the Envelope, but I leave the bookkeeping up to my accountant.

Screen Shot 2013-02-11 at 5.21.48 PM

It’s easy to get caught up in running your business. You’re busy and work hard to meet the demands of your clients or customers and your staff. Maybe you could use a little help and as a result, have stopped or stalled your marketing efforts. Don’t let being busy in “season” (for those of you in Southwest Florida) lead to a lack of business or new clients come summertime.

You are good at what you do. You run a successful business, but if we’re being honest, it could always be better, right? It can be hard to ask for help or even realize there is a need. Chance are, you didn’t go to college for marketing or web development. You know you need both for your business to be successful and grow, but aren’t sure where to start or perhaps, what to do next. Why not let us help?

Our skilled team can be your virtual in-house marketing department, help you get social media going (you know that plan you talked about 6 months ago?) and work on updating your website for increased traffic generation – and ultimately leads.

Do what you are good at. Let us help with the rest. Have questions? Give us a call at 239.221.2858 or email info(at)getpushing.com. We’ll be glad to help you do what you love.


Photo By Brian Tietz...Photo by Brian Tietz

By: Susan Frantz
Online Communication Assistant

How many times a day or week are you inclined to watch a video posted on a social media site? Once a day? According to The Social Skinny and their recent stats, about 3 billion hours of video watching happens on YouTube each month!  3 billion hours… Do you know what that means? It means that it’s  imperative for to incorporate video into your social media effort. Here are our top 4 reasons why video and social media go hand in hand – and why you should incorporate it into your social media mix.

  1. Video gives your brand a voice. It gives your audience a way to connect with your brand in a simple and tangible way, providing a quality, personal interaction. Your fans will be seeing and hearing what your brand has to say, thus allowing them to connect.
  2. People like videos more than photos and simple status updates. It’s a simple fact. The virility of a video post is much higher than that of a photo or status update. (Photos with content are still better than basic posts, though.)
  3. What happens when people like videos? They share them. A video can “go viral” in the blink of the eye when people like the content. Not every great or funny video gets millions of views or shares, but many good videos still get hundreds or even thousands – and that’s more than you’ll get if you don’t try.
  4. It’s easy. Thanks to all the tech savvy, smart phone creators, it’s easy to shoot video now. Taking a video is as easy as swiping your thumb on the screen of a phone or pushing a button. Video editing can even be done on a mobile phone, tablet or on easily-available software for a laptop or desktop.
Check out one of our recent social media videos.

Check out one of our recent social media videos.

Incorporating video into your social media effort will provide qualitative and quantitative results. It’ll offer richer, deeper connections with your audience and provide measurement opportunities for your reach and engagement.

Have questions about integrating video into your social media plan? Give us a call. Happy filming!

Stay tuned for next week’s blog. We will share how to make a successful video for your social media effort.


samantha scott, apr, public relations fort myers

 

By: Samantha Scott, APR
Grand Poobah / Owner

ALERT ALIVEIf you live in Southwest Florida (aka Fort Myers, Cape Coral, Estero, etc.) then you’ve probably seen the Florida Department of Transportation signs saying “Alert today. Alive tomorrow.” While their signs refer to paying attention to the road, I thought this could also apply to businesses and their marketing efforts.

Being alert today, in a business sense, means many things…

Competitive Advantage and Unique Value Proposition (UVP)

To start, it means being aware of what you offer (services products, etc.) and what your competitors offer. How do your services stack up? What can you add or research? Better yet, are you providing what your customers want/need? Addressing your competitive advantage is key. Take a little time this month to really think about what it is that sets your company apart then follow up with a plan to communicate that, as your UVP, to your consumers.

Trends, Fads and New Tech

It seems that with each new day new widgets, devices and tools are developed. Music stars are made, and crumble, over night. Trends come and go, but in the midst of all this chaos, we must pick out the changes that really shift (or should) our business model and/or our customers’ lives. Two great examples are social media and cell phones.

Many people, both the general public and business leaders. brushed off sites like Facebook and Twitter saying they were just fads and would pass. While the application or specific site might fall to the wayside (ever heard of a little site called MySpace?), the concept is here to stay.

Check out Nextiva's infographic on Visual.ly

Check out Nextiva’s infographic on Visual.ly

People have evolved their communication styles and want instant, quick ways to communicate news and share information.

The cell phone – a similar situation. What used to be just a tool for vocal communication can now send text messages, operate apps, access the Internet and more. Smart phones have virtually taken over the cell phone market making it easier for consumers to find information about products or services on the go.

So the question is, are you paying attention, being alert today, to trends in your industry that will impact your business tomorrow?

Reputation Management

One HUGE and often overlooked opportunity is reputation management. I’m not referring to high school days when you were protecting yourScreen Shot 2013-01-03 at 10.22.33 AM “cool factor.” I’m talking about what your consumers are saying about your business, its product and/or services. Even before there were websites specifically designed for reviews there was word of mouth. People love to share their experiences with others, especially if they have a bad one. With the creation of sites like Yahoo! Local, Google Places, and Yelp it’s more important than ever to monitor your company or brand’s online reputation.

Other sites, predominately thought of as social media or social networking sites such as Foursquare, Facebook,  and LinkedIn are also viable reputation management platforms. Specifically, LinkedIn has launched business pages where business owners can “own” their page and post updates while also receiving comments from visitors. There are also sites for specific industries too, such as medical field such as RateMDs.com.

Are you listening? If you are, are you responding and showing that you care about your customers opinions – good and bad? Consider setting up a weekly routine to monitor these sites. We provide this service for a number of clients who’ve seen drastic, positive changes in their online reputation just from monitoring and responding to reviews.

Alive Tomorrow

Let’s focus on being more alert today for a better tomorrow. If you need help focusing on the many marketing and communications tasks at hand or maybe want a little help managing your reputation, contact us. It’s what we do and we’d be glad to help.

Have questions? Post a comment here or feel free to share on our Facebook page. You might also enjoy our chili pepper flake challenge video!


Photo By Brian Tietz...Photo by Brian Tietz

By: Susan Frantz
Online Communications Assistant

How many of you use your smart phone to take photos of what you’re eating, what you’re wearing and whom you’re with? If your thinking in your head, I do that everyday – keep on reading.  Many of you are probably uploading these photos on Facebook to share photos of that mouth watering Thanksgiving dinner. Well now there is an alternative to Facebook… don’t panic, we’re not replacing Facebook. It could be considered an addition.

Instagram, is a fun and easy way to share your life with your friends, through a series of photos. Even better is that it allows you to be your own photog extraordinaire by giving you the ability to edit the way your photos look. Here is a great example of the first music video to be filmed via Instagram.

Instagram has just been acquired by Facebook and as such are beginning to integrate ways to be more accessible to businesses. Recently, they have unveiled Instagram profiles, which allow the user or business to showcase their pages, and establish a more complete identity, through their photos. Another way they are becoming more business friendly is through the use of website badges. Similar to what currently exists for Facebook and Twitter, you can now add an Instagram badge to your website to link the user directly to your Instagram page. And the best part, Instagram is measurable. You can measure your audience size, comments, follows, and engagement.

So are you ready to jump on the Instagram bandwagon? Here are some tips of the trade that might help you;

  • Use #hashtags! Similar to Twitter, Instagram gives you the ability to use hashtags to target a specific audience, or area.
  • Be relevant. Instagram is meant to be a way to describe yourself or your brand through photos, so take advantage through photos of new products and events.

Once you’ve set up your Instagram page, be sure to tweet us your profile page link. We’re loving this new social channel and are so excited to see it used in multiple different facets.

P.S. Like my new head shot? We had new staff pics taken by Brian Tietz. View them all on our Facebook page!


Samantha Scott, APR

By: Samantha Scott, APR
Grand Poobah / Owner

I’ll admit it. I’m a bit of a “consistency stickler.” It doesn’t matter if it’s in the tone of writing used on a website or in PMS colors, I can’t help but notice when something isn’t consistent. In our field, marketing communications, it’s important. All too often business owners, marketing folks and other people communicating on behalf of companies don’t maintain consistency in their branding or marketing. This week we’re going to address this – and why it’s important.

What is Branding?

According to the mighty Wikipedia, “A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”Branding began as a way to tell one person’s cattle from another by means of a hot iron stamp.” Simply, branding started as a means of differentiation. That’s what it’s meant to today, as well.

Importance of Brand Consistency – Face Time

Let’s start with the basics. A company’s brand is their image. It’s their face, so to speak. Just like we differentiate people by their appearance, voice, and other attributes, we (consumers, people in general) differentiate companies and products by their logo and/or packaging, colors, etc. As Michael Tasner points out, “It’s the image, words, feeling, etc associated with your company.”

Not only should the aesthetic of the company, the logo, company colors, etc. be pleasing to look at and easy to read, it should also accurately depict the company and its offerings. If your logo is in Cowboy font, but you’re a tech company, something’s not translating. Keep in mind, people could see your brand/logo without knowing anything about your company. They have to be able to look at it and understand what you’re all about. Are you traditional or edgy, a modern and tech-savvy Internet firm or a mom and pop lawn service? Make it clear from the start.

Decrease Confusion

Another key component in marketing as it relates to brand consistency is avoiding the risk of brand confusion. Did you do a double take when you saw that image? That’s what consumers do when they look for a certain package or product and can’t find it or see something similar. The more consistent your branding can be the safer your market share is.

Put yourself in the shoes of the consumer. You are one after all! If you go to the store and look for a specific product, say laundry detergent, and can’t find the brand you usually buy, what do you do (after seeking help from an associate, etc.)? You might try another brand or wait to buy it elsewhere. Now, what if the product was there, but the packaging had changed and you just overlooked it? That company, the one you were loyal to previously, just lost a sale and perhaps a lifetime customer or future purchases.

Of Note: The average attention span in 2012 is just 8 seconds. That’s down from 12 seconds in 2000 and even shorter than that of a goldfish. This makes it all the more important for your brand to be visibly differentiable quickly. Source: Static Brain.

Different Departments or Products – Same Brand

So you say, branding and consistency are important, but what if I have a multifaceted company? How can our brand be consistent if we have different departments and/or products? Colors and a primary logo will be key.

Use Coca-Cola for example. They have a number of different product lines, but their brand is consistent throughout. They use the same primary logo, colors and packaging.

Have a Guide – Enter the Brand Book

We’ve discussed why it’s important to maintain brand consistency. You get it, so now how to do you ensure the rest of your team or co-workers will support this as well? Enter the brand book. A brand book is a critical resource for any business. Simply put, a brand book is a guide for anyone involved with the company. It outlines the brand logo, colors (PMS, so they’ll be EXACTLY the same), typefaces or fonts, acceptable layouts, email signatures and more.

BrandMaker News offers an excellent review of what a brand book is, what needs to be included and how to use it.

Go. Brand. Succeed.

Don’t be overwhelmed, be informed. You can do this – and you should do this! Use these resources (and maybe review one or more of these books) and of course, feel free to contact us if we can help!


Susan Frantz Online Communication Assistant

By: Susan Frantz
Online Communication Assistant

One of the hottest topics is today’s marketing world is how to effectively measure a business’ return on investment (ROI) with regard to social media. Most business owners/leadership want to be able to quantify the time and money being spent on activities like Facebook page posts, LinkedIn Group discussions and tweets. Or, also common, they question if there is any ROI to be had at all.

We’re here to tell you THERE IS! Here are 5 tips to help you start measuring ROI for social media.

1. Audience

Most marketers are at the very least familiar with this level of measurement. Audience can be measured through “likes”, mentions, retweets and shares. However there are ways to take this even further. Naturally, through an increase in audience size, you are gaining the ability to connect with and learn about your customers/clients. Once you know what they like and don’t like you can gear your posting towards this. The relationship you are establishing creates the ability for you to influence your audience to do something, whether that may be going to your event or visiting your website. Those actions are then measurable as well.

2.    Lead Generation

This is the end goal; The real measurement that translates effectively to the bosses. It’s what you are convincing your users to do. A “lead” could be defined as anyone who visits your website or social media channel with interest in (buying or using) your products or services. They are by nature, prospective customers and most of them do their research online and use social media. If your company has a business Facebook page, they could be engaging with you already. You didn’t know? Be ahead of your competition and even your colleagues. It’s time to start measuring social media conversions just like we measure website conversions!

According to the MarketingSherpa “2011 Social Marketing Benchmark Report,” only 54% of marketers monitor and measure the number of leads generated by social media, while 70% monitor website traffic from social media. 

3. Increased Web Traffic and Conversions

With an increase in your audience and lead generation there should be an organic increase in your web traffic, which let’s be honest, is what everyone wants (in addition to sales). The more views, and clicks on your website the more awareness about your product, business, or event. And hopefully, the more sales or “contact us” form completions.

4. Increased Awareness and Increased Likelihood to Buy

Awareness, it’s a magic word for business, and we’ve already mentioned it a few times so I’m sure that you can tell it is one of our favorites.  As you connect and create great content to be shared, you are creating an avenue to interact with your users. This does not mean that you have to be posting about things directly related to your product. It could be industry or geography based. Simply, there are three types of social media posts/engagement which can generate leads: entertaining, informative, or newsworthy.

“Social media plays an important role in raising peoples’ awareness of alternate options, with 28% [of shoppers] saying sites such as YouTube, Facebook, and Twitter help them learn about new brands and products” (Diana, A., Info Week).

As you continue to cultivate these relationships, your users will begin to think of your interactions and relate them to your business. Which leads us to our 5th tip.

5. Word of Mouth

Social media and the interactions you conduct on the various channels create a buzz. People will begin talking about your product, online and in person, the more they interact with your page. Happy users tend to become advocates for you/your company, bringing more users, followers, fans and eventually customers to your “web door.”

We hope these tips are helpful as you look to understand social media, how it be measured and why it’s an important part of the marketing mix. If you have any questions please feel free to contact us at Pushing the Envelope at, 239.221.2858 or info(at)getpushing.com.


Samantha Scott public relations fort myers

By: Samantha Scott, APR
Grand Poobah / Owner

If you work in marketing, PR, or social media how often have you heard someone (not in the industry) ask – “so what is it that you do?” Or, better yet, they tell you what you do – and it’s not close at all. Perhaps there’s a perception that you just badger people (advertising), draw pretty pictures (graphic design), spin news (PR), or create junk mail (direct mail/marketing)…

This happens to us quite often, especially since our company name (Pushing the Envelope, Inc.) doesn’t explicitly outline our business. This blog post will  resolve this and explain marketing communications and what PTE is all about.

Defined

Marketing communication encompasses a number of things. So, let’s first define its components (thanks to Dictionary.com and Cutlip & Center’s Effective Public Relations).

  • Marketing – the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
  • Public Relations – the management function that establishes and maintains mutually beneficial relationships between an organization and the audiences on whom its success or failure depends.
  • Advertising – the act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards.
  • Social Media Marketing – communicating and/or gaining website traffic or attention through social media sites that are used by large groups of people to share information and to develop social and professional contacts

Services

So, back to the original question – what do you do again? Each marketing or communications firm is different. We pride ourselves in serving a variety of clients in a number of industries. From healthcare to hospitality, retail to restaurants and professional services, we are capable of helping nearly any company communicate their messages and reach their target audiences.

Our services include:

Public relations, publicity, crisis communications/management, copywriting/editing/proofing, branding, blog writing, direct mail, advertising, social media marketing, Internet marketing, web design and maintenance, measurement/analytics, mobile marketing, graphic design, and more.

Culture

Another common misconception relates to culture. People think marketing folk just write jingles and doodle all day. Or, if they watch too much Mad Men, they believe we have 3 hour lunches and martinis daily. Not quite.

At PTE, we pride ourselves in “working to live, not living to work” and having a good time, but we work hard too. We strive to be the best and give our clients the best – what any company looking to succeed should do. We’re also creative and strive to develop new ways of doing things, whether it’s using Facebook to engage Harley riders or get 5,000 people to grand re-opening (yes, we’ve done both). We work hard, we play hard and aim to succeed. How we can we help YOU push the envelope?


Annette Venditti Pushing the Envelope

By: Annette Venditti
Communications Ally

Remember the famous quote by Napoleon Bonaparte, “A picture is worth a thousand words?” Napoleon was a man before his time as this holds true today as you are somehow moved on a daily basis when you see an amazing photograph or piece of fine art that just leaves you breathless… and you finally walk away knowing that you are the better for having viewed it.

How do photography and art (graphic design) come into the workplace as you market and communicate using tools like print, video and the ever-changing social media sites? Your goal should be to reach your researched target audience and make them trust, feel and connect with the brand, product or service you represent and really understand who the company is and what they stand for.

I want to share a few key points on how to correctly use photography, art and graphic design in your public relations and marketing mix. These tips will give you the tools you need to look at each project and create the best end product and message for your intended audience.

1. Think. Brainstorm. Create. This basic process must never be skipped if you want your message to be the best it can be. Ask your team to participate in a brainstorm session and let them go back and think about the task at hand, process overnight, etc. Compare ideas in an open discussion and see whether photography, art or a combination of the two is the best path to take. Think beyond the obvious and you and your client will be happy you took the time when you see the results.

TIP: As you develop concepts and ideas sketch them on paper. Really look at the text and image mix and be sure it’s simple, crystal clear and wildly creative. Too much of any of these elements in the mix will add up to a catastrophe that will confuse your audience and not win you any design awards. Research top rated print and social media advertising and campaigns and see what makes them stand out from the crowd!

When the chosen photograph, art or graphic combination hit the mark, you will need very little text to support the message and your audience will love you for it!

2. Hire a Pro. Please. When you need photography or art/graphic design (for an ad or for an event) do your research and hire a true professional to work with you and create the best possible images and designs for your needs. Don’t rely on friends or family to supply what you need, the cost of your initial investment will be more than obvious when you compare the finished product to a less expensive version created by your sister-in-law who “knows how to use Photoshop”. Yikes.

3. The Social Mixer. Social media has given us a vast variety of ways to share photography, text, videos and art/graphics on sites like Facebook, Twitter and YouTube as well as Pinterest and Instagram, two image social channels that have changed how you and I see photographs, graphics and personal inspired interests shared. The same principles apply here, use professional images and graphics and be sure they are clearly stating your intended message before you share with your audience. Facebook Ads is another social media tool that allows you to share brand information and connect with potential customers. Take the time to research this ad platform and see if it might work for you and your client’s needs.

Keep in mind that every client (their brand, product or service) and every project you work on is truly unique unto itself. Challenge yourself and your design team to develop and create innovative solutions for every element and I can assure you this will keep your clients happy as larks and your team will walk away reveling in their hip new “creative genius” status.


By: Alex Fernandez, Internet Marketing Specialist

Facebook business pages will be undergoing yet another transformation in late March. The transformation from Facebook “Fan” Pages to Facebook “Business Timeline” Pages will spur some of the most dramatic platform changes that have occurred at any one time, since the idea of marketing on Facebook came about in the mid 2000s. As always, we’re keeping a close eye on what’s going on in Facebook-land, and we bring to you our insights into Facebook’s Business Timeline Pages.

More control over page content

Highlight

There are a couple of new ways to feature posts. The “Highlight” feature (a clickable star that appears when you hover over a post) allows you expand any story on your wall to the full width of your Facebook Timeline. This allows businesses to dedicate more page real estate to one story over another. Page admins can also select “Pin to Top” on any story, which moves the selected story

Pin to Top

to the very top of the page, no matter when it was posted! The beauty of these two features, especially when they’re used in tandem, is in the new level of control that businesses will have over their page content. ANY time a user visits the Business Timeline, they receive the most important information first!

Tip: “Highlight” and “Pin to Top” any ongoing social media contest information posts or promotional posts before and leading up to special events.  Remember to use third party Facebook applications like involver and wildfire to host these activities.

Increased Branded Real Estate

Another big improvement is the amount of branded real estate that Business Timelines offer. Rather than the square or vertical profile picture that is currently offered, businesses can now have a square profile image in addition to a very large,rectangular “Cover Photo”. The ideal size for the cover photo is 851px

PTE Photo Cover

by 351px and there are already several brands that have developed innovative designs! It’s important to note that this will be the first impression that your fans get about your business, so cover photos should not be used for purchase information, download information, or anything that looks like a banner ad. Rather, use the space for what it was built for, brand identity, photos recent events, featuring your fans, etc.

Tip: Reach out and ask your fans for design or concept ideas for your new cover photo!

More exposure for past content

Another beautiful thing about Facebook Timeline, is increased return on investment for past activities. Social media is free aside from time spent. Well, now with Timeline, businesses can continue to receive return on that time spent – year after year! Users can easily browse by year on the right side of the page, to view past content. It is now much more likely that past content will engage current users.

Tip: Be sure to take a look into the past yourself. Perform a spot check and make sure that your business’ Facebook posts are to your liking. For example, if your business has undergone significant changes, or if  (like many companies) your business hasn’t always followed social media best practices, now is the time to clean up those older posts.
 

Tell the story of your business

Perhaps the coolest feature of Timeline for Businesses, is the Milestone Feature. Business’ can add their own milestones, as they happen, or dating back before Facebook existed. For example, if you broke ground for one of your business locations in 1970, you can add a milestone, and it will back-date itself to 1970, but also post in your current timeline! Cool, right?!

Think of all your accomplishments over the years: Opening your business locations, receiving awards and recognition, hiring key employees, starting your website – all can be added to your timeline, and easily accessed by your fans!

Tip: It’s best to have pictures of your Milestones, so users can take a trip back in time with you. However, if you don’t have any pictures from that point in time, try to dig up some supporting material, drawings, sketches, anything that is a visual reminder of that point in time. Here’s the PTE Mission Statement, from the day we opened our doors in 2006:

If these changes are causing you to experience heart palpitations or discomfort of any sort, please do not panic. We are here to help! For any of your social media needs, Facebook or otherwise, we have a staff dedicated to all things web-geekery for your business’ online needs! Call us today at 239.221.2858 or email Alex (at) GetPushing.com.

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